Matt Maher Preview Video

Now that Matt Maher is under contract to Essential Records (a cog in the SonyBMG wheel), he gets promoted in a big way by the promotional powers-that-be.

Here’s a video to promote his upcoming album. It seems a bit forced to me. This is clearly a corporation promoting its new artist. I get the feeling Matt Maher is being introduced to both the viewer and the people who made the video, but in the case of Mr. Maher’s current fan base, he needs no introduction.

On a related note, there really is a music video of “Your Grace is Enough,” but it’s performed by children rather than Mr. Maher, which is a sort of triumph in itself for him (The kids like it!). Catholic Kids Worship music video

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